–Computer World Magazine
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That's how executives have to think about managing business technology. If they don't, they run the risk that their competitors will. And, as this book shows, companies that manage their business and technology together will likely win the race.
Technology levels the playing field: one company's lead is closed as competitors buy the same proficiency. But closing a gap in the management of technology is not as easy. It involves how a company is organized and governed. This book, therefore, explores what may well be the last opportunity for building and sustaining a competitive edge.
Winning the 3-Legged Race examines the interplay of business technology with business strategy, governance, budgeting, organization, risk management, business processes, partnerships and the marketplace - and offers the theory, real-world examples and specific advice for executives on running, and winning, the race.
The book is organized into two main sections. Part I, "Preparing to Run," addresses BTM at the most strategic levels, where the board, the CEO, and the entire leadership team must be intensely involved if a company expects to be successful. Part II, "Leading the Pack," delves deeper into specific issues of actually getting business and technology to run together according to strategy.
A distinguished group of contributing authors, including members of the BTM Institute's Global Research and Leadership Councils, along with BTM experts from BTM Corporation, comprehensively addresses the critical concepts for BTM, and offer concrete executive agendas. Each chapter also includes the perspectives of noted executives and well-known academics around the world. Their contributions are labeled "Leadership Insights" and "Research Insights." If you were to add up the years these accomplished people have devoted to studying, teaching, and practicing Business Technology Management, it would be many, many times greater than the 50 or so years we've had information technology itself.