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Advancing Capability Maturity

Contextual Research

BTM Fusion 360 v6.0
Product Cut Sheet

Contextual Research

To properly leverage over a decades’ worth of content developed by BTM Corporation, this latest version of BTM Fusion 360 is now directly linked to our vast collection of ongoing research, thought leadership, expert peer interviews, and various publications in an effort to provide additional resources toward establishing the foundation needed to create a set of actionable plans that can improve a users personal and organizational management skill-set.

This knowledge repository has been correlated explicitly in support of the four functional areas of the BTM Framework, and includes timely and relevant content created by domain experts, academics and industry practitioners all focused on the convergence of business and technology in the context of Governance & Organization, Strategy & Planning, Strategic Investment Management, and Strategic Enterprise Architecture.

Research and Thought Leadership

Through primary and secondary research focused on topics such as innovation, agility, governance, investment management, and business transformation, our research agenda advances the theory of Business Technology Management (BTM) and identifies management best practices that drive financial value by collaborating with leading practitioners and researchers across multiple industries. The research thus becomes a bridge between management study and management practice.

Examples of this research include:

On-going release of Business Technology Convergence Index
The Baseline/BTM 500 Study - an annual joint research project between BTM Corporation and Ziff Davis Enterprise
The Art and Science of Agility - Surviving the 21st Century by converging business and technology to achieve agility, resilience, and adaptability
The Transformation Triangle - Surviving by innovating, becoming more efficient and abandoning what is not working

As thought leaders in the business technology management space, we have contributed an abundance of articles to business and technology media outlets including BusinessWeek, Baseline, CIO Magazine, The Wall Street Journal, CIO Quarterly, and Computerworld. Handpicked and organized for precision and value, these contributions are available at the click of a mouse to augment your knowledge base on the corresponding topic.

Books and Management Journals

BTM books provide expert advice to help educate, evolve, adapt, and continuously improve the management of business and technology. Topics addressed include management techniques, emerging trends, opinions, research insight, leadership insights, and analysis from thought leaders and practitioners across the globe in collaboration with leading publishers, academic institutes, corporations, and non-profits. With excerpts available electronically, users receive immediate direction to the content that will provide the most impact according to a particular area of focus.

Examples of these excerpts include:

Convergence: The Key to Knowledge-based Innovation
An Innovation Model
The New Face of Government
Making the Right Investments
Considering Risk
Governance: Who’s in Charge?
Strategic Positions
The End-to-End Perspective

Previous titles include The Alignment Effect, Winning The 3-Legged Race, Six Billion Minds, and Sustained Innovation. Also incorporated according to topical pertinence, excerpts from Inside BTM: The Journal of Business Technology Management. Our journals are each structured around associated topics and themes that combine both research and leadership insights, along with executive agendas, to provide its readers thought-provoking reference as well as actionable steps for execution.

Executive Best Practices and How-To’s

Through extensive interviews with executives from F500 organizations, we deep-dive into the success – and sometimes, failures – of the industry leaders that direct the course of their organizations through the strategic use of technology to build better businesses. Not all direct customers of BTM Corporation, these interviews provide an objective account of what goes on beyond their front doors, and the decision-making process that support governance, investment management, transformation, and growth initiatives. These firsthand CEO and CIO narratives provide a vantage point not often given to the outside world in companies such as Chevron, Starbucks, Microsoft, Procter and Gamble, W.W. Grainger, and Con-Way, as well as government officials across various agencies, and academics from Harvard, MIT, Dartmouth, and MSU, to name a few.

Examples of these interviews include:

TD Banknorth CIO Talks About Creating a Strategy to Bank on Growth
Cessna CEO Talks About Making Investments to Enter New Markets
Securities and Exchange Commission CIO Talks About Transforming the Agency
Wharton Business School Professor Talks About Strategy Execution

Through our How-To series, users are automatically referred to one-page execution “cut-sheets” that provide needed steps to achieving clearly set goals, such as Building the Right Architecture, Shaping Your Business Technology Strategy, and Assessing the Business Value of Technology.