Corporate Milestones

December, 1999 – Inception

• The founder of BTM Corporation, Faisal Hoque, argues in his first book, e-Enterprise (Cambridge University Press), that innovation in technology is meaningless unless we know how to take advantage of it with competitive business models and management processes that bring business and technology together.
  
  
• Following the concept of the book, with encouragement from F50 corporate leaders and industry thought leaders, Mr. Hoque launched Enamics, Inc., in December 1999.

2000 – Market Research and Product R&D

• Identified product/IP/solution strategy by collaborating with potential customers and G2000 CxOs.
  
  
• Established vision and plan to create a one-stop solution to address the lack of structured management processes, analytical tools, knowledge and unbiased expert advice in the marketplace.
  
• Outlined BTM Framework and released early prototype BTM Software Application Suite.

2001 – Product Launch

• Commercialized the first generation of BTM Software, v1.0, with modeling and knowledge management capabilities.
  
  
• Designed the first management framework definition.
  
  
• Established a plan for the creation of a corporate brand with thought leadership and global influencers.

2002 – Market Launch

• Published The Alignment Effect (Financial Times Prentice Hall) to claim the Business Technology Management (BTM) market category.
  
  
• Designed and developed research, knowledge and template capabilities. Released v2.0 of collective product/IP offerings.
  
  
• Completed the first commercial U.S. sale to PACCAR, Inc.

2003 – Customer Validation

• The Alignment Effect gained popularity among academics. Several major universities began teaching MBA courses around BTM.
  
  
• Leveraging this popularity, Enamics launched the BTM Institute along with some of the most prominent academics and industry experts.
  
  
• Released v3.0 of Product/IP with management dashboard capabilities.

2004 – Sales Commercialization

• Developed the first generation of BTM standards with the BTM Institute and fully commercialized the BTM Framework.
  
  
• Established international distribution partnerships in France and Italy, followed by the first international sale to the French Social Security Service.
  
  
• Ranked #207 in the Deloitte Technology Fast 500.

Corporate Milestones Continued >